The Local Multiplier Effect: Why $1 in Superior Matters

In small towns, the health of the local economy is woven directly into the choices people make every day. That’s why supporting local businesses in Superior is more than a gesture—it’s an urgent necessity.

How a Dollar Works Harder Here

When you spend $1 at a locally owned business, that dollar doesn’t just stop at the cash register. On average, 68 cents stays right here in the community—circulating through wages, services, and reinvestment. Compare that to just 43 cents when spent at a national chain.

Here’s what that looks like in practice:

• The café where you buy your morning coffee pays a local supplier.

• That supplier hires more local help.

• Those employees shop downtown, sustaining other businesses.

It’s a ripple effect that builds resilience—and it only starts when we choose local.

Photo: Kirk Rasmussen/Visit USA Parks

The Urgency of Now

The reality is clear: without strong community support, many small businesses struggle to survive. Every dollar that leaves Superior is a lost opportunity for growth, innovation, and sustainability.

That’s why the message is urgent—local business support isn’t just about pride, it’s about survival.

Our Mission at SEC

At the Superior Enterprise Center, we believe entrepreneurship is the backbone of community resilience. By fostering local innovation, supporting small business owners, and educating the community about the economic power of local spending, we’re investing in a stronger, more self-sustaining Superior.

Watch the video below to hear this message firsthand—it’s a powerful reminder that the time to act is now.

Call to Action

We each play a role in shaping Superior’s future. Every purchase, every investment, every choice matters. Together, we can ensure our economy grows in ways that benefit the people who live, work, and dream here.